How To Write Compelling Tweets

Twitter has evolved into one of the most used social networks, even preferred by some over Facebook. With the ability to upload pictures, interact with celebrities, and create interesting messages in 140 characters and under, Twitter has really found its niche in the social networking world.

In some ways Twitter is a popularity contest. People follow others, typically those who they attribute some sort of social value towards—like celebrities and leaders. Many times the people with the most followers have funny, insightful, or just plain interesting messages.

Imagine for a second hearing what LeBron James is thinking when he isn’t playing basketball; his everyday life must be interesting seeing as he can’t go anywhere without people knowing who he is. There is great intrinsic value in viewing the star and celebrities. But what about the everyday person? While our tweets might not be inherently interesting, there are ways to get followers with compelling tweets.

Practice, Practice, Practice

In order to start writing compelling tweets you’ll need to practice a few things:

• Write about current events—if you want people to pay attention to what you have to say, you’re going to need to write about something that they know about. Let’s face it, people don’t care about your lunch options and what you thought about after came out the bathroom. Speak about something that somebody else can read and pass on to their friends as a conversation starter.
• Be controversial—nothing is more compelling on the internet than a controversial topic/figure. Whenever someone takes the floor and speaks their mind, it naturally invites others to do the same; and when people disagree on the internet civility and etiquette go out the window.
• Respond to your followers—one of the issues with following celebrities and the like is that they don’t know you, so they could probably care less to how you respond to their tweets. Heck, Twitter is usually a one-way street where somebody follows another person, but that person doesn’t follow them back. Don’t be an unapproachable statue, really take the time to look at what your followers are messaging you and respond in kind. Also, do so quickly.
• Use headlines—you’re only given 140 characters so use them wisely. Your first few words should grab someone’s attention and allow them to get the gist of what you’re saying or convince them to read more. Perhaps include a link to the topic at hand so that they can then read and share with their followers. Getting good at headlines will also allow you to be more effective if you’re tweeting for ad revenue.
• Use perfect grammar—there is nothing more subtlety off-putting than a person who can’t ride. Misspellings and poor grammar will make people read your message differently than how you intended. In some cases this will provide conversation, as the person is not sure about what you’re saying and will look to clarify your statements. Other times it could end in arguments and people unfollowing you.